coming soon...15 march 2010..
The reflection inside..
Thursday, October 29, 2009
Sunday, September 27, 2009
Thursday, July 16, 2009
Tuesday, June 30, 2009
Saturday, June 27, 2009
Logotype
Technically the term logotype means a symbol comprised of only typography but it has evolved to a simple term = "logo"—a mark or symbol that identifies a company or product. The Coca-Cola symbol is a very well known example of a purely typographic logotype.
The top logotype above is from the Weiner Werksätte, or Vienna Workshops, formed in Austria in 1903. The workshops were a co-operative of artisans and artists united in their goal of making products that merged pure and applied arts. In a response against cheap industrial production, they hand manufactured high quality goods which were imprinted with the WW logo. One single product could carry several marks including the individual mark of each designer and craftsman associated with the work as well as the Werkstätte studio symbol. By 1913 Weiner Werkstätte was officially registered as a trademark. The symbol was applied to a wide range of items inclu
Trademarks | Brands
During the Middle Ages European trade guilds began using marks to signify information about their products origin and content. The term "hallmark" comes from the identification marks that metal artisans stamped into metal when exhibiting wares in the guild hall in London. In the image above the anchor refers to the town where the product was made, the lion signifies the type of metal (sterling silver) and the letter B refers to the year the item was marked. (Image source)
The terms ear mark and branding have origins in the practice of farmers establishing ownership of their animals. The freely ranging herds intermingled with others in common pastures, making ownership marks an imperative. Ear marks are cuts or marks on the animals ears and branding is a scar burned into the skin.
Ideogram
An ideogram is a character or symbol representing a complete idea without expressing the pronunciation of a particular word or words for it. Above, an ideogram demonstrates the perils of tipping a vending machine.
Below is the ubiquitous request to not smoke in a specific area. The red bar is an image that alone means nothing but when combined with a circle symbolizes the idea of "no."
Subscribe to:
Posts (Atom)